Merck & Co., Inc.

The Challenge - help the public understand the disease osteoporosis.

Positive Communications Solution – In an effort to educate people about osteoporosis, President Christine Jahnke prepared medical experts for the challenge of live, news interviews for programs like “The Today Show.” The medical practitioners learned the behind-the-scenes secrets of live, in-studio interviews from Jahnke, a former tv news reporter and anchor. They also learned how to craft a simple, jargon-free message that would help consumers understand the risks associated with the disease.

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